New Taiwan carrier embraces next-generation connectivity

03 April 2019: Taiwanese start-up carrier Starlux Airlines will offer its passengers Inmarsat’s award-winning GX Aviation inflight broadband from launch.

Executives line up

SITAONAIR, Inmarsat and Starlux executives at Aircraft Interiors Expo

SITAONAIR announced today that its ONAIR Wi-Fi portal, delivered over GX Aviation, will be deployed onboard the airline’s Airbus A321neo and A350 aircraft.

The deal means cutting edge IFC services will be available to Starlux’s first passengers when it launches in 2020. Starlux Airlines will serve both Asian and North American long-haul routes from its headquarters in Taipei. The airline is focused on meeting business and leisure passenger demand with tailored, premium IFC offers.

World-class experience

“As we prepare to welcome our first passengers aboard in 2020, we are thrilled to be partnering with SITAONAIR to bring a world-class connectivity experience to passengers,” said Starlux’s President, Glenn Chai.

“We are excited by what is taking shape and are certain that Internet ONAIR over GX Aviation will deliver the consistent and high-speed connection necessary for a top-flight travel experience.”

GX Aviation is the world’s first and only global, high-speed inflight connectivity service delivered through a wholly-owned and operated network of high-throughput satellites.

Flagship service

“We are delighted to welcome another new airline customer to the GX Aviation family and congratulate SITAONAIR on this exciting announcement,” said Chris Rogerson, Inmarsat Aviation Regional Director for Asia Pacific. “GX Aviation has fast become the flagship inflight broadband solution for airlines in Asia Pacific, from the region’s most established carriers to brand new start-ups such as Starlux.”

Internet ONAIR enables passengers to stay connected with their digital lives on the ground – even at 30,000-plus feet.

The portal is integrated within airlines’ existing passenger manifest, allowing seamless synchronisation of the latest passenger information and requirements which are recorded in the airline’s customer relationship management (CRM) system.

Personalised offering

Connecting Internet ONAIR with this rich source of customer data enables Starlux to extend its personalised passenger offerings from ground to air, to promote custom price plans and tailored content depending on passenger budget, seat class, frequent flyer status, search histories, or shopping preferences.

Katrina Korzenowski, SITAONAIR Commercial Regional VP, Asia-Pacific, said: “Starlux is an exciting new entrant to the premium air travel market, and we are delighted to be partnering with the airline to bring premium inflight passenger connectivity onboard.”

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