Geneva-based OnAir has launched its OnAir Play solution at the Airline Passenger Experience Expo in Anaheim, USA.
The system combines Inmarsat SwiftBroadband inflight connectivity with films, TV, live news, music, games, magazines and newspaper content for passengers.
OnAir Play brings a full range of content to their seat, including news and sport, which is updated throughout the flight. They can also buy destination-based goods and services before the aircraft touches down.
Passengers connect to a Wi-Fi hotspot to enjoy a wide range of entertainment features. The system is compatible with all device types, regardless of brand, screen size and operating system.
OnAir's onboard GSM and Wi-Fi networks mean passengers can also tweet, email, send text messages, browse the internet and make calls.
Ian Dawkins, OnAir Chief Executive, said: “OnAir Play marks the start of a new era in how we spend our time during the flight. On the ground the way we watch TV and films or listen to music has changed to an on-demand mentality.
News and sport
“OnAir Play can even provide passengers with regularly-refreshed, time-sensitive content, such as news and sport. We want to tell people about what we're doing, through social media, email, text messages and even talking to them.
“Why should it be different when we fly?”
Dawkins added: “Passengers are familiar with their own device and have all the apps they are used to, including a screen whose quality is often better than those on the back of seats.
“OnAir Play lets airlines provide passengers with the entertainment and connectivity options they want.”
OnAir says that IFE is now a viable option for short-haul and regional operators, with passenger service differentiation and revenue generating opportunities, such as the sale of content and advertising opportunities.
OnAir Play has been trialled by All Nippon Airways (ANA) and will enter full service shortly.