roKKi brings WiFi to the skies

Lightweight connectivity solution offers passengers access to instant messaging applications

APEX EXPO, Anaheim CA, 16 September 2014: Inflight entertainment solutions brand, roKKi and the leading provider of global mobile satellite communications services, Inmarsat (LSE:ISAT.L) have together launched the first low-cost inflight connectivity service in the Asia Pacific region.

The roKKi connectivity service offers passengers a revolutionary communication experience that allows them to enjoy access to instant messaging applications on their personal mobile device while flying 35,000 feet above sea level. This meets passengers’ need to maintain close contact with friends and family while offering airlines the opportunity to generate ancillary revenue by employing quality technology at lower costs.

Powering roKKi’s connectivity service is Inmarsat’s L-band satellite service, SwiftBroadband. Inmarsat provides consistent coverage on routes across the world supported by a powerful ground network.

Using a Cobham four-channel satellite communication system that aggregates up to four times 332kbps that totals up to 1.3mbps of throughput, roKKi has successfully developed a low-cost, lightweight system that offers a smooth instant messaging experience similar to that on ground.

“As the first service provider to launch a four-channel system on a commercial airline, we’re running the fastest Inmarsat SwiftBroadband service available in the industry today,” said Sami El Hadery, roKKi’s executive director. “Our connectivity service is lightweight yet robust. It has the capacity to support multiple concurrent users, as proven in our successful user acceptance test that had 120 passengers using the system.”

roKKi’s connectivity service is currently being deployed on AirAsia aircraft. AirAsia is the leading and largest low-cost carrier in Asia that services an extensive network of 88 destinations.

“This relationship shows the breadth of Inmarsat’s portfolio,” said Leo Mondale, President Aviation, Inmarsat. “SwiftBroadband is the perfect connectivity support for the roKKi solution.”

As part of a continuous effort to provide innovative communication solutions on board, roKKi will expand its connectivity service to provide access to emails and social media that’s set to roll out in phases in 2015.

For further information

Media contact for Inmarsat
Katie Potts
PR Manager
+44 (0)20 7728 1492
katie.potts@inmarsat.com
Media contact for Inmarsat
Charlie Pryor
Leidar for Inmarsat
+44 (0)20 7031 8270
charlie.pryor@leidar.com
Media contact for roKKi
Julia Low
Marketing Executive
+603 6206 2648
julia.low@tunebox.com.my
Media contact for roKKi
Lalitha Sivanaser
Product Manager
+603 6206 2648
lalitha.sivanaser@tunebox.com.my

About Inmarsat

Inmarsat plc is the leading provider of global mobile satellite communications services. Since 1979, Inmarsat has been providing reliable voice and high-speed data communications to governments, enterprises and other organizations, with a range of services that can be used on land, at sea or in the air. Inmarsat employs around 1,600 staff in more than 60 locations around the world, with a presence in the major ports and centres of commerce on every continent. Inmarsat is listed on the London Stock Exchange (LSE:ISAT.L). The Inmarsat press release newsfeed and corporate updates are on Twitter @InmarsatGlobal

About roKKi

roKKi is the bold, adventurous, and energetic brainchild of Tune Box, a leading provider of next generation IFEC solutions located in Malaysia. From affordable WiFi connectivity to digital magazines, roKKi aims to shake up the generations with exciting new entertainment products and services that add a little thrill and whole lotta attitude to everyday life. roKKi strives to push the limits of inflight entertainment by providing customisable and flexible solutions at the lowest cost, leveraging on a proven model of innovative development and creating consumer-focused content for a global audience. For more information, please visit www.tunebox.com.my.