08 November 2018 - 09 November 2018
The CAPA Asia Summit is the region’s pre-eminent gathering of aviation and travel industry executives, offering a unique blend of high level aviation content and corporate travel management insights.
Among the topics up for debate will be how the digital economy has transformed consumer expectations of the way they research, purchase and experience the airline product. As a result, airlines need to work hard to differentiate their offering and deliver a personalised and seamless experience for customers throughout the entire travel process.
Chris Rogerson, Inmarsat Aviation Regional Director of APAC, will be on a panel discussing the need for airlines to make a shift in mindset, thinking of themselves as digital companies rather than just transportation companies enabling passengers to get from A to B. Whether it’s using data to create tailored ancillary offers, implementing enhanced merchandising capability that allows for more cross selling and upselling or introducing virtual assistants to answer simple customer queries, airlines and airports that invest in digital technologies stand to gain from a more engaged and loyal customer base, unlocking top line revenue opportunities and improving efficiencies in the process.
The session – The future is here: leveraging AI and new technologies for greater customer service – will answer the question: where next for inflight connectivity and WiFi?