18 September 2012: INMARSAT has launched SBTV, a new platform that enables airlines to provide real-time and updated on-demand entertainment content to passengers' smartphones, laptops and other devices.
Video content is transmitted to the aircraft over the SwiftBroadband network and then distributed wirelessly to through the passenger cabin..
SBTV offers a range of content, including news, sport and business bulletins, transmitted live and regularly updated throughout the flight.
The new service allows airlines to customise content and choice of content providers, allowing a unique service to be tailored by region or flight route.
"SBTV has been designed to reflect the way TV content is now consumed by people on the ground, enabling more viewer choice thanks to the ability to consume on-demand content on PCs, tablets and smartphones,” said David Coiley, Inmarsat Vice-President, Aviation.
“SBTV provides an opportunity for airlines to leapfrog the limitations of rolling broadcast news services by allowing passengers on-demand access to the latest news and sports programming on their own, to choose what they watch and when they watch it."
SBTV can be deployed quickly, at low cost to the airline, and may be integrated on existing WiFi or IFE systems.
Coiley added: "With the introduction of GX Aviation in early 2015, GXTV will become available, which will further increase the volume and range of real-time content that can be made available, delivering the ultimate solution for customised TV content delivery, including the ability to provide multiple broadcast IPTV channels."